Highlights
MindPoint33 helped us improve Marketing campaign operations into actionable Sales Engagements.
Summary
A Data Storage Company turned to MindPoint33 to help develop optimized Marketing campaign processes and increase rate of actionable Sales engagements.
Description
A data storage company that helps businesses improve their speed development cycles, simplify management and predict needs at scale.
Challenges
They turned to MindPoint33 and Idea Helix to help improve pipeline performance through the optimization and management of Marketing campaigns and processes to define targets and qualify prospects.
Solution
Building a Pardot Scoring model designed to track the business target data, and account segmented data flows into email drip nurtures by product interest. This enhanced the company’s ability to quickly build campaigns around their business defined target accounts through prospect and customer intent tracking and nurture.
